Pay An Advertising Invoice

How to Advertise

Deadlines for advertisements in The Horn Call are August 1 (October issue), December 1 (February issue), and March 1 (May issue). For and complete information regarding mechanical requirements, billing, discounts,contract regulations, and circulation, contact:

Paul Austin, IHS Advertising Agent
561 Madison Avenue SE
Grand Rapids MI 49503
Email: HornCallAd@gmail.com

pdf The Horn Call advertising brochure  is available as a downloadable PDF file.

Rates effective for February 2022 THC:

  Full Color (display ads)* Black & White
Full page back outside cover $1,212.75 N/A
Full page inside cover N/A $727.65
Full page $1,019.81 $469.67
Half-page $551.25 $266.81
Quarter-page $303.19 $138.92

*Prices based upon advertiser providing camera-ready separations or digital files.

Two Color: Black plus red: +15%

Bleeds: Full page or spread only: +15%

All rates are based upon advertiser providing digital files. Makeup work charged at $35.00 per hour. Our printer requests artwork on disk, using Macintosh computers with Adobe Pagemaker, Adobe Photoshop, Adobe Illustrator, Freehand, and QuarkXpress. If using PC computers, PDF or Photoshop EPS or tiff files are requested. Please include a printout of your ad as well, for proofreading purposes. For more information and uploading instructions, contact Paul Austin.

Mechanical Requirements

Size Width (in.) Height (in.) Width (cm.) Height (cm.)
Full page w/ bleed 8.625" 11.25" 21.907 28.575
Full page 7.5" 9.75" 19.5 24.765
Half-page horizontal 7.5" 4.75" 19.5 12.65
Half-page vertical 3.625" 9.75" 9.207 24.765
Quarter-page 3.625" 4.75" 9.207 12.65

Trim Page size:
8.5" x 11" (21.6 cm x 27.9 cm)

Line Screens:
minimum 133 lpi; maximum 150 lpi

Classified Advertising

Free classified advertisements up to twenty-five words are available to members of the International Horn Society. Additional words will be charged at the rate of $0.25 per word. Classified advertisements are available to non-members at a rate of $0.25 per word. All classified advertisements must be prepaid.


In the event of errors in advertising, the liability of the International Horn Society shall be limited to the cost of the ad. In no event will the IHS or The Horn Call be held liable for lost revenues due to advertising errors.

Management reserves the right to reject any advertisement that does not conform to policy.

The IHS logo is a registered trademark. Its use is restricted to official IHS business.

Online Advertising

Advertising is available on the hornplayer.net section of the IHS website and in the "Updates from the IHS" newsletter emailed every two weeks to approximately 1750 subscribers. All ad positions are made available on a first come - first served basis. Ads function as links to a single URL of the advertiser’s choosing, which will open in a new window or tab of the visitor’s browser. Payment is due on first day of quarterly fiscal cycles: 1 January, 1 April, 1 July, 1 October. An online invoice will be emailed to you. PayPal or credit card through PayPal are the preferred methods of payment. Thirty day notice in advance of fiscal quarter is required in order to cancel this advertising contract.

Payment must be received within 10 days of booking to guarantee your space. Ads will not be placed on the site or in the newsletter until payment has been received in full. Ad image files should be emailed to manager@hornsociety.org as soon as possible after payment has been made, and a minimum of 10 days before its display is to begin.

All rates are based upon advertiser providing ready to use files in jpg, gif or png format. Website banners should be 700x60 pixels and sidebar ads should be 200x200 pixels. Newsletter banners are 480x60 pixels and sidebar ads are 165x165 pixels. Files that do not meet the technical specifications will be assessed a one time $30 re-design fee to be paid in advance. Ads may be created by us from supplied artwork for a cost of $35 per hour. Images/artwork for annual banners may be updated quarterly. Design costs remain as stated above. Images/artwork for quarterly banners may not be changed during the advertising period unless the change is agreed to by the IHS Website Manager.

Quarterly Advertising Rates for website ads, effective January 1, 2022

  HPN front page Classifieds Section Listings Teachers Database Information Archive Online Music Sales HPN Newsletter
Banner Ads $551.25 $661.50 $220.50 $220.50 $82.69 $82.69 $203.96
Sidebar Ads $330.75 $385.88 $137.81 $137.81 $55.13 N/A $137.81


  HornZone News Assistantships Community Directory IHS Forum Performance Jobs Display on ALL Pages
Banner Ads $82.69 $82.69 $82.69 $82.69 N/A N/A $2,149.88
Sidebar Ads N/A N/A N/A N/A $55.13 $55.13 $1,157.63

Horn & More e-Newsletter (monthly) Bottom Banner: $82.69
(one-time placement labeled "paid advertisement")

Log in to a site user or IHS member account to access the online advertising order form submission. If you are not a member and do not have an account, you may create one for free. To register, click the "join" link in the upper left corner of this page.

Advertising Opportunities with the International Horn Society

The International Horn Society offers a variety of options for individuals and businesses to reach out to our membership which includes thousands of students, professionals, enthusiasts, composers and manufacturers. These are great methods for you to use in marketing your products to a select group of people who share interest in performance, study and music for the horn. We offer both print and online advertising possibilities. We offer in-person opportunities to market your products as an exhibitor at our annual International Symposium. And, we sell our membership (snail) mailing lists to select businesses that offer products specific to the horn.


The print options include classified advertisements, and both color and black-and-white advertisements in various size options. The print advertisements are published in our journal The Horn Call, which is published three times each year, in October, February and May. Click Here to find out more about Print Advertising in The Horn Call.


The online options include free classified advertisements on our hornplayer.net site. We also offer on-line advertising which can be customized to meet your budget. The online advertising will link both our members and visitors to the hornplayer.net site directly to your business with a simple click. Click Here to find out more about our Online Advertising opportunities.


Each year the International Horn Society works with a host institution to hold a week-long symposium. An important part of the event each year is the exhibition space, where businesses can meet one-to-one with participants. Exhibitors can market their products directly to up to 700 horn enthusiasts during the symposium. We also offer print advertising space in the program book for the event. To find out more about becoming an exhibitor or placing an advertisement in the program book at our annual symposium please contact the IHS Symposium Exhibits Liaison, Greg Cohen at exhibits@hornsociety.org

Mail Marketing

We also sell our member mailing list to select businesses who are offering products or events which we feel will be of specific interest to our membership. These are postal mailing lists only. We do not sell our member's email addresses. These lists can be sorted and limited by geographic region to target your marketing efforts. To find out more about purchasing our membership mailing lists please contact Executive Director, Julia Burtscher at exec-director@hornsociety.org



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